Structural equation modeling
PLS-SEM and CB-SEM, measurement and structural models, mediation, moderation, multi-group analysis, MICOM, PLSpredict.
Methods
Method follows the research question. Where a single method cannot answer it, the design is mixed and stated as such.
PLS-SEM and CB-SEM, measurement and structural models, mediation, moderation, multi-group analysis, MICOM, PLSpredict.
Regression families, ANOVA, multilevel and panel models, latent class and cluster analysis, meta-analysis.
Scenario and vignette experiments, factorial designs, manipulation checks, pre-registration where appropriate.
Topic modeling, sentiment analysis, keyword networks, review and social data collected via official APIs.
Interviews and focus groups, thematic analysis, sequential and convergent mixed designs.
Instrument development, scale translation and back-translation, pilot testing, panel sampling and response quality control.